Practice Management6 min read

Why Being on Practo is Costing Your Clinic More Than Just Subscription Fees

#Practo alternatives for doctors India#patient leakage#marketplace vs independent booking#clinic brand building#healthcare marketplace problems
Why Being on Practo is Costing Your Clinic More Than Just Subscription Fees
By Shahid Rabbani

You pay to be listed, but when a patient searches for you, they see five other 'suggested' doctors. You are paying to give your competitors leads. Marketplaces like Practo own the patient relationship, not you.

The Patient Leakage Problem

Marketplaces encourage 'shopping around' rather than brand loyalty. When a patient finds your profile on Practo, they're immediately shown other doctors in your specialty. The platform is designed to keep patients browsing, not to build your brand. You're essentially paying for a billboard that also advertises your competitors.

Commission vs. Subscription

Medos doesn't take a cut of your growth. With marketplace platforms, you pay subscription fees plus commissions on bookings. As your practice grows, so does your cost. With Medos, you pay a flat fee and keep 100% of your revenue. Your growth is your profit, not theirs.

Brand Integrity

A 'Book Now' button on your site builds more trust than a generic marketplace profile. When patients book directly through your website, they're choosing you specifically—not comparing you to others. This builds brand loyalty and positions you as an established, professional practice.

Why Independent Booking Wins

  • No patient leakage to competitors
  • 100% of revenue stays with you
  • Build your brand, not the marketplace's
  • Own the patient relationship from first contact

Stop sharing your patients. Get your own booking infrastructure with Medos and take control of your practice's growth.

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